The Client
Safe Place For Youth is an LA-based organization that provides resources and empowers youth experiencing homelessness with community-driven solutions that address racial and social inequalities.

The Ask
Recruit volunteers to support SPY’s efforts and help to lower the barrier to entry for potential volunteers.

The Execution
After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love. We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications.