fundays
About
The Stable spotted a gap in the market: Gen Z and Millennials were craving something bold and fresh.
Enter Fundays
a bold, flavor-forward hard seltzer aimed squarely at Gen Z and Millennials. Born from a vision to fill a glaring gap in the market, Fundays launched at Target with a look and feel that defies category norms.
The Result
A hard seltzer that doesn’t just fit in but commands attention—transforming an everyday beverage into a statement of personality and fun.
Fundays launched at Target as a fresh, creative approach to an already booming market, proving that a great concept drives impact.
“Agency Developed a Hard Seltzer Brand
to Prove
it Could”
CD: Rebecca Sloat
Design: Joel Schierloh, Sarah Johnson, Tyler DeHague
Strategy: Nick McVey, Jenna Frank
Art Direction: Bethany Schrock, Elle Pollock
Director: Joey Hamburger
Photoraphy: Gene Pease