Bethany Schrock
I’m a creative with over a decade of experience across studios, agencies, and my own venture, BethCath. Today, I’m the VP of Creative at ARMRA, where I lead brand, design, content, and 360 integrated campaigns through rapid growth and cultural relevance.
I started behind the lens, learning how light, tone, and perspective shape emotion. That foundation still informs everything I do, from building high-performing creative teams to crafting campaigns that feel as good as they perform.
At the core of it all is empathy. It’s how I lead, how I listen, and how I turn insight into work that resonates — visually, emotionally, and strategically.
hello@bethcath.com
Pat McGrath
WD-40 Brand
L'Oreal
Cheerios
Abbott Health
Verve Coffee
Aveda
Gold W3 Award 2022
Webby Honoree 2023
Anthem Awards Silver 2023
Los Angeles, CA
Hello@BethCath.com