River Valley Worship launched their latest album in March of 2018. Their album was full of lively songs, energetic lyrics, retro yet futuristic graphic design and needed photos to top it off.
I met with their graphic designer and came up with a concept. We use their album design as the inspiration: blush pink, neon blue and deep diving into the 90's theme.
I pulled dozens of blush pink shirts from the store, decided to shoot denim on denim to embrace the Canadian Suit era, and shot a family portrait scene to show off the team.
The pastel ingredients speak for themselves. The textures, the glass bottles, the minimal design of Herbivore gives space for the product to shine.
I wanted to photograph the Herbivore Botanical product line in the same way - let the textures and colors be the star.
Kait & Avery (with their adorable three daughters) live in a Craiglist-revamped home in Minnetonka, MN. With white walls and neon accents, this home is filled with artwork painted by their daughters and other creations. Kait & Avery own a home furnishings business on Etsy that bring personality to their space.
Every piece in their home is unique and tells a story. A blanket knit by Avery's great great grandmother, or little antlers on the mantel that were found on the beach from vacation. Unique items that hold stories but are also held loosely. "You can't have nice things when you have three rambunctious daughters" they told me.
Kait and Avery needed new product photos to freshen up their online sales. I proposed we shot inside their house and capture more than products. Capture their everyday, neon filled, family centered, unique brand true to their products. A few weeks later, I got them submitted on Design*Sponge. Now, they have fresh product photos as well as national coverage. A win win!
To see their feature, click here!
Check out their Etsey shop here!
The texture, the story, the difference between each bag, that's what makes Lion Heart Co. so special.
The owner, Megan Dalbec, reached out wanting new social and web photos for her line. Her bags are made abroad by beautiful women, each weave special and different then the other, carrying an elegance yet a boho style to her brand.
To incorporate her product through the photos, I used dramatic textures of velvet curtains with a brown leather couch and aged wooden floors. We pulled wardrobe from local designers to show tribute to other makers in this community.
Make sure you check out Megan and all she is up to!
This project was one for the books.
Sebastian Joe's, a Minneapolis iconic ice cream shop founded in 1984, decided it was time for a rebrand. Joyce was in charge of the graphics and website, I was in charge of the photos and styling. I hired on a stylist friend Mae Mae and the fun began.
From scouting out locations for our models to showcase their flavor personalities, to flat lays of the ice cream and all ingredients laid out, we left no stone unturned in the visual department.
The rebrand was a success and the family owned business finally got the photos to show it off.
...Now, let;s go get ice cream to celebrate! *been saying that for months and months. Still eating ice cream.
Baxter of California is a luxury men's care company. From colorful pomades to herbal facial scrubs, Baxter has it all. They reached out to get fresh product shots for their website and social media.
I incorporated their signature "Baxter Blue" into their images, while keeping it clean with marble and concrete. Adding other natural elements like sea sponges and bamboo boxes reminds you of Baxter's roots - keep it natural.
Right when you thought coffee couldn't get any cooler, these guys walk into the room. A husband wife duo started coffee cart a few years back and have been buzzing since. They'll do events, weddings, parties, you name it.
Coffee Cart needed fresh imagery to match their fresh demographic. We brought the cart to the studio, invited coffee connoisseurs, and did a live shoot. Besides having a successful shoot, Coffee Cart was also able to engage with future customers. A win win.
To lear more about them, click here!
River Valley Worship was in the recording process of their new album Edge Of Heaven when we grabbed coffee. They knew what their album sounded like, but didn't exactly know what their album looked like. That's when the department leads said the greatest words a photographer could ever be told.
"Bethany, we 100% trust you. You just do you."
Going into this shoot, my number one priority was to not make this look like a band shoot. Yes, we had to line up the entire team for a photo, but to capture it the most organic and stylistic way possible. I approached this shoot as almost a fashion look book for a brand that made music their wardrobe. That each image would capture adjectives of what Edge Of Heaven sounded and who the people were behind it.
I brought in texture accents of prisms, chandelier crystals and double exposer to make each image interesting. I knew these images were going to be used for ads and graphic design purposes, so I made sure to grab intentional images as well as abstract material that could be used for design in the future.
From start to finish, this is one of my favorite projects. I had creative freedom to explore and a 15 person team to play with. Check out their music here! It's as refreshing as their white on white look. For more info, here's their site!
I've been Cheerio's social media photographer since June of 2016. The job goes beyond taking cute little snapshots of the iconic cereal but involves strategy, prop shopping, styling, and using analytics to improve posts. From flat lays of cereal bowls to mommy blogger collaborations, it's been an amazing opportunity shooting for the General Mills brand.
Whitney VerMeer launched her new studio salon - The Aesthetic.
She had a dream, so much talent, a gorgeous space, but needed to splice it all together. Collectively, we brought together everything through imagery. We kept it classic with black, white, and structure for portraits. We kept the studio images clean and minimal. Once the launch date hit, she had everything needed to make a splash in the social media seen.
View her site here.
Walking into the Golden Rule, a maker-focused boutique in a converted 1920s house in Excelsior, Minnesota, is like stepping into a dreamy, light-drenched, and expertly curated Instagram feed. There’s the ever-evolving gallery wall of abstract paintings, the portable jungle of potted plants (#jungalowstyle), and the jewelry and accessory displays descended from flat-lay heaven.
But for all the care Erin Duininck puts into selecting and styling the handcrafted home goods and small-batch beauty products that fill her shop—many of which she sources from makers in Etsy’s wholesale marketplace—actually selling items is secondary for the boutique’s founder, curator, and animating force. “It’s not about retail,” Erin says. “I care about the existence of art and beauty in the world, so that part matters to me, but the act of selling things doesn’t. It’s this community space, this place where people feel welcome even if they can’t afford to buy, or don’t want to buy—that’s what Golden Rule is about.” For Erin, that sense of community is both lived experience and life principle, not a marketing ploy or mere talking point, and it’s what sets Golden Rule (and most of Erin’s other endeavors) apart.
Read more here: https://blog.etsy.com/en/crafting-a-community/
Bethany is a photographer based in Minneapolis who has the ability to make interior come alive with her imagery. She's worked with architecture firms like Shea Designs and been featured by blogs like Design*Sponge. She's shot a variety of locations from commercial to restaurant to home and boutique. To inquire, click here.
Need: Five Watt Coffee is a little gem in a city full of coffee shops — and they needed a fresh, visual way to showcase this on their website.
Solution: Using bitters, the Five Watt crew has created a speciality coffee menu of cocktail-inspired drinks. I wanted to highlight — in the grungy, rocker style of the shop — the uniqueness of these drinks and their ingredients. To do this, I used little unique accents, things like the wood countertop instead of a white background.
Need: Brave is an annual women’s conference. In the past, they’ve portrayed a girly, fluffy and tame image, but this year, they wanted to go for strong, confident and bold.
Solution: To focus the attention on the image and create a dramatic look, I created black and white images and added some greying effects. In these head shots, the clothing and makeup was very minimal so the focus is solely on the raw, fierce expressions of each woman.
Need: Kikikoyote Jewelry created pieces that represent the beauty in simplicity. Kris, the owner and designer, wanted the Winter Lookbook to showcase the elegance in minimalism.
Solution: Creating product shots that looked more like an artful portrait session, we used simple clean backdrops and clothing to match. Capturing movement, unique cropping, and intensity in editing, the images compliment Kikikoyote's artful peices.
From start to finish, I love Gatherwear. I might be biases because my best friend starting the company, or maybe because I'm all about minimal poppy, but I do have good reason. Gatherwear is a table top good company that is launching their first collection of bowls, 01. Imperfect edges, hand painted pattern, and the perfect size, these bowls are a kitchen classic. Here's what Gatherwear said when announcing the 01 collection:
Today I am beyond excited to announce my very first collection of tabletop goods, Gatherware 01! Gatherware was birthed out of simple thought: what is it about the dinner table that draws us together? Obviously, some really basic answers come to mind. Family, friends, food, holidays. I'd like to tell you I have a really profound answer to this question. But I don't. I decided that I liked gathering around tables, so I wanted to make a product that could contribute to that somehow. Ta dahhh! So there you have it.
We shot the Gatherwear bowls in two different ways. The process behind the product and the enjoying of the product. While keeping the minimal clean look, we brought color and life to these beauties. Collection 01 has been a dream to work with and I cannot wait for the countless more collections to come.