River Valley Worship launched their latest album in March of 2018. Their album was full of lively songs, energetic lyrics, retro yet futuristic graphic design and needed photos to top it off.
I met with their graphic designer and came up with a concept. We use their album design as the inspiration: blush pink, neon blue and deep diving into the 90's theme.
I pulled dozens of blush pink shirts from the store, decided to shoot denim on denim to embrace the Canadian Suit era, and shot a family portrait scene to show off the team.
Life Is Short, this is what I stay awake for
Problem: Client identified their existing marketing stories as product-heavy, inauthentic, and overproduced.
Solution: Submitted proposal of work that would accomplish client goals. Produced, directed, sourced photoshoot session elements including: models, props, location, styling, and scheduling. Submitted finalized work to client social
Result: The new online marketing assets brought authenticity to their brand voice and helped engage email subscribers in rise of engagement.
Right when you thought coffee couldn't get any cooler, these guys walk into the room. A husband wife duo started coffee cart a few years back and have been buzzing since. They'll do events, weddings, parties, you name it.
Coffee Cart needed fresh imagery to match their fresh demographic. We brought the cart to the studio, invited coffee connoisseurs, and did a live shoot. Besides having a successful shoot, Coffee Cart was also able to engage with future customers. A win win.
To lear more about them, click here!
The texture, the story, the difference between each bag, that's what makes Lion Heart Co. so special.
The owner, Megan Dalbec, reached out wanting new social and web photos for her line. Her bags are made abroad by beautiful women, each weave special and different then the other, carrying an elegance yet a boho style to her brand.
To incorporate her product through the photos, I used dramatic textures of velvet curtains with a brown leather couch and aged wooden floors. We pulled wardrobe from local designers to show tribute to other makers in this community.
Make sure you check out Megan and all she is up to!
This project was one for the books.
Sebastian Joe's, a Minneapolis iconic ice cream shop founded in 1984, decided it was time for a rebrand. Joyce was in charge of the graphics and website, I was in charge of the photos and styling. I hired on a stylist friend Mae Mae and the fun began.
From scouting out locations for our models to showcase their flavor personalities, to flat lays of the ice cream and all ingredients laid out, we left no stone unturned in the visual department.
The rebrand was a success and the family owned business finally got the photos to show it off.
...Now, let;s go get ice cream to celebrate! *been saying that for months and months. Still eating ice cream.
Baxter of California is a luxury men's care company. From colorful pomades to herbal facial scrubs, Baxter has it all. They reached out to get fresh product shots for their website and social media.
I incorporated their signature "Baxter Blue" into their images, while keeping it clean with marble and concrete. Adding other natural elements like sea sponges and bamboo boxes reminds you of Baxter's roots - keep it natural.
River Valley Worship was in the recording process of their new album Edge Of Heaven when we grabbed coffee. They knew what their album sounded like, but didn't exactly know what their album looked like. That's when the department leads said the greatest words a photographer could ever be told.
"Bethany, we 100% trust you. You just do you."
Going into this shoot, my number one priority was to not make this look like a band shoot. Yes, we had to line up the entire team for a photo, but to capture it the most organic and stylistic way possible. I approached this shoot as almost a fashion look book for a brand that made music their wardrobe. That each image would capture adjectives of what Edge Of Heaven sounded and who the people were behind it.
I brought in texture accents of prisms, chandelier crystals and double exposer to make each image interesting. I knew these images were going to be used for ads and graphic design purposes, so I made sure to grab intentional images as well as abstract material that could be used for design in the future.
From start to finish, this is one of my favorite projects. I had creative freedom to explore and a 15 person team to play with. Check out their music here! It's as refreshing as their white on white look. For more info, here's their site!
I've been Cheerio's social media photographer since June of 2016. The job goes beyond taking cute little snapshots of the iconic cereal but involves strategy, prop shopping, styling, and using analytics to improve posts. From flat lays of cereal bowls to mommy blogger collaborations, it's been an amazing opportunity shooting for the General Mills brand.
Walking into the Golden Rule, a maker-focused boutique in a converted 1920s house in Excelsior, Minnesota, is like stepping into a dreamy, light-drenched, and expertly curated Instagram feed. There’s the ever-evolving gallery wall of abstract paintings, the portable jungle of potted plants (#jungalowstyle), and the jewelry and accessory displays descended from flat-lay heaven.
But for all the care Erin Duininck puts into selecting and styling the handcrafted home goods and small-batch beauty products that fill her shop—many of which she sources from makers in Etsy’s wholesale marketplace—actually selling items is secondary for the boutique’s founder, curator, and animating force. “It’s not about retail,” Erin says. “I care about the existence of art and beauty in the world, so that part matters to me, but the act of selling things doesn’t. It’s this community space, this place where people feel welcome even if they can’t afford to buy, or don’t want to buy—that’s what Golden Rule is about.” For Erin, that sense of community is both lived experience and life principle, not a marketing ploy or mere talking point, and it’s what sets Golden Rule (and most of Erin’s other endeavors) apart.
Read more here: https://blog.etsy.com/en/crafting-a-community/
Bethany is a photographer based in Minneapolis who has the ability to make interior come alive with her imagery. She's worked with architecture firms like Shea Designs and been featured by blogs like Design*Sponge. She's shot a variety of locations from commercial to restaurant to home and boutique. To inquire, click here.
Need: Five Watt Coffee is a little gem in a city full of coffee shops — and they needed a fresh, visual way to showcase this on their website.
Solution: Using bitters, the Five Watt crew has created a speciality coffee menu of cocktail-inspired drinks. I wanted to highlight — in the grungy, rocker style of the shop — the uniqueness of these drinks and their ingredients. To do this, I used little unique accents, things like the wood countertop instead of a white background.
Need: Brave is an annual women’s conference. In the past, they’ve portrayed a girly, fluffy and tame image, but this year, they wanted to go for strong, confident and bold.
Solution: To focus the attention on the image and create a dramatic look, I created black and white images and added some greying effects. In these head shots, the clothing and makeup was very minimal so the focus is solely on the raw, fierce expressions of each woman.
Need: Kikikoyote Jewelry created pieces that represent the beauty in simplicity. Kris, the owner and designer, wanted the Winter Lookbook to showcase the elegance in minimalism.
Solution: Creating product shots that looked more like an artful portrait session, we used simple clean backdrops and clothing to match. Capturing movement, unique cropping, and intensity in editing, the images compliment Kikikoyote's artful peices.