Verve Coffee

: Outstanding E-Commerce/Website Sprudge Design Award 2023, Gold W3 Awards 2022, Honoree Webby 2023

About

Verve, a beach town coffee shop that has since boomed into a global brand, sought to update its content look and feel to establish a stronger connection with its trendsetting audience.

The Ask

Verve needed a refresh to its brand content across DTC, social, and other digital channels. We explored product and lifestyle photography through realistic, yet luxurious settings, tasting note images that stir the senses, and vibrant talent interactions.

The Result

I spearheaded the brand’s first-ever comprehensive and strategic creative brief encompassing all content categories, including product imagery, tasting notes, and lifestyle content. We showcased where coffee shows up for us in our lives but in a playful, unexpected way.

With the tasting note visuals levitating within the scene, anyone can become a coffee expert understanding the complezities of each roast.

Agency: The Stable, Zehner
Creative Direction: Sue Tran
Brand Strategy: Jenna Frank
Art Direction: Bethany Shrock
Production: Here Studio

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