True Grace
Project Summary
Full visual identity build for vitamin and supplement brand, True Grace. I worked with our strategy and design teams to concept the brand’s creative direction, content guidelines, product launch campaign and produced concepts from start to finish.
The campaigns included product, still life, lifestyle and brand video to encompass the brand’s mission to sustainability and transparency.
The Result
A transparent, visually cohesive platform combined bold art direction with sustainability storytelling, resonating with eco-conscious consumers and earning recognition for innovative design.
Creative Direction: Rebecca Sloat
Brand Strategy: Nick McVey
Art Direction: Bethany Shrock