Work

S.P.Y. (Safe Place for Youth) 


Silver Anthem Award, part of The Webby Awards for Best Humanitarian Action & Services category, 2023

About

Safe Place For Youth is an LA-based organization that provides resources and empowers youth experiencing homelessness with community-driven solutions that address racial and social inequalities.



The Ask


Recruit local volunteers to support S.P.Y.’s efforts and help to lower the barrier to entry for potential volunteers.



 


The Execution


After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love. 

We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications.


Specific volunteers were  featured within the illustration, website audio stories and media  sharing their stories working with S.P.Y.




Agency: The Stable
Illustrator: Ilya Milstein
Design: Vero Romero, Sarah Johnson
Creative: Sue Tran, Bethany Schrock, Hillary Cormier
Strategy: Erin Hampton, Lucinda O'Brien