S.P.Y. (Safe Place for Youth)
About
The Ask
Recruit local volunteers to support S.P.Y.’s efforts and help to lower the barrier to entry for potential volunteers.
The Execution
After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love.
We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications.
Specific volunteers were featured within the illustration, website audio stories and media sharing their stories working with S.P.Y.
Illustrator: Ilya Milstein
Design: Vero Romero, Sarah Johnson
Creative: Sue Tran, Bethany Schrock, Hillary Cormier
Strategy: Erin Hampton, Lucinda O'Brien