Work

ARMRA Colostrum

ARMRA has more than doubled since I joined. I built the creative team and systems in the middle of that momentum. While the wellness world got louder, we got clearer - developing a brand that’s sharp, direct, and impossible to confuse with anything else.

I work closely with our founder to define a new category from scratch. We’ve taken something dense and scientific and made it magnetic. We’re not here to compete. We’re here to revive how people feel, how brands behave, and what wellness can look like.




Sungold Apricot 
Limited Time Flavor Launch

Ulta Retail Launch
Experiential  
Valera Pineapple
Limited Time Flavor Luanch